We didn't just work with Nick but also interacted directly with the shop manager, Byron and other staff as well as Specialized Ambassadors to ensure the site content was relevant and informative. Some of the guys were a bit shy about being photographed for the site but we think they look great.
The outcome of this project was a boost in website traffic
due to improved Search Engine Optimisation
of the site content. This was noticeable not only in the increase captured via the analytics we monitor but also at the shop.