Disordered eating is a complex phenomenon because we cannot live without food. If someone sees a psychologist to quit smoking, while this is extremely difficult, ultimately the aim is to never smoke. With eating, you have to face food several times every day. This in itself, makes it a huge challenge for people.
Louisa's mission is to help people find balance in their lives.
Understanding what drives and motivates Louisa helped define the kind of service she provides. How best to promote this via web pages in a way that easily conveys these service offerings to potential customers was managed by succinctly identifying the service offerings and splitting these into separate pages.
Keyword research was performed on this site and competitors sites. Louisa didn't want to mess with the current homepage layout too much as she liked the aesthetic of it. So we went for more keyword density in the child pages and looked to the Blog Posts to demonstrate more authority on the topic of Health Psychology.