Hobart Website Design

Website Design never stands still, its always changing and adapting to new ideas and to the demands and appeals of your audience. When you invest in a new site you want a look that is contemporary to the times. But the philosophy of website design should stand the test of time.

At Forte Web Design we believe that websites should combine a design focused on human attraction and interest while also conveying a clear story.  With the end focus being to guide customers to the product, driving action and supporting your business goals.

We believe that understanding what your customer's are looking for is the single most important thing we can do.  Working with you to consider what your intention is for the website and what your target audience is are key to a successful website design that will attract new traffic to your business.

Of course the number one aim of this is to drive online traffic to your business.  Feel good interactions and should  not get in the way of this.

In our space brands are continuing to compete on customer experience and this is becoming more important than price since the right web product will increase traffic to your door reducing the average cost per click.    We do this by understanding your product and your intention then studying the market and your competition to see what changes can be made to make your new business website stand out from the crowd.  Its a combination of the art of website design with the science of driving conversions once they hit your site.  Encouraging the right action at the right time.

We know you're not just looking for a fantastic website designer, although we have those, But you're also looking for a business partner interested in future collaboration to ensure the growth and profitability of your business.    Someone to guide you through mysterious processes and help realise your business goals.

We are passionate about collaboration in business and believe this is fundamental to the creation of a successful website.

People are at the Centre of what we do

Design trends come and ago.  Forte Web Design have been around long enough to see many different website design principles come and go.  We work in with trends like bevelled edges, drop shadows, 3D styled design through to the current flat design, parallax image overlay, object animation and transition, long scroll single page sites, mobile website design, Flash media and the ever changing popularity of gradient effects.  We keep up with the trends but also endeavour not to lose the message and where possible, ensure the design will stay contemporary for as long as possible.

Before we start designing your new site we want to understand exactly what you are expecting and what your business needs are.  Based on this we work with you to understand your audience then perform search engine analysis on your main key words to rank your site well in search results and attract more attention to your business and your products.

As a website design agency we know how easy it is to get lost in the creation of a glitzy new website and forget the key drivers.  Often the consumer gets sidelined in the process.  Not with us, we want to know what your customers are looking for and work with you to create pages that land them ready and interested to buy.  In this world of automation and AI lets not forget that our customers are human and the message needs to make sense to them too.

Story Telling and the Art of Web Design

Most people think of their website like a house with the front door being the main (home) page and then the other pages being rooms in the house.  Here at Forte web design we believe this is a restrictive thought.  Instead think of website as a house with many doors from which you can enter.  

Each page should be, in its own right, a landing page that specifically informs your audience about a single product, feature or service that you are trying to sell.  Each page should be singular in its focus to ensure the right density of keywords ranks it highly in the search engine increasing the chances of attracting new customers.

The home page should describe your business overall and provide links to key pages.  Google will be default direct people to your home page.  But depending on the search results it can also take them to a particular page bypassing your home page completely.  For this reason its important to consider that each page needs to stand alone from the other.  It should contain your contact information, always at hand.  It should feature interesting images that compel the customer to investigate further.  It should offer several different ways of attracting the customer to pass on personal information so you can contact them back and it should avoid as much as possible from talking about other products so as not to confuse the customer or the search engine ranking.