People are at the Centre of what we do
Design trends come and ago. Forte Web Design have been around long enough to see many different design principles come and go. We work in with trends like bevelled edges, drop shadows, 3D styled design through to the current flat design, parallax image overlay, object animation and transition, long scroll single page sites, mobile design, Flash media and the ever changing popularity of gradient effects. We keep up with the trends but also endeavour not to lose the message and where possible, ensure the design will stay contemporary for as long as possible.
Before we start designing your new site we want to understand exactly what you are expecting and what your business needs are. Based on this we work with you to understand your audience then perform search engine analysis on your main key words to rank your site well in search results and attract more attention to your business and your products.
As a web design agency we know how easy it is to get lost in the creation of a glitzy new website and forget the key drivers. Often the consumer gets sidelined in the deal. Not with us, we want to know what your customers are looking for and work with you to create pages that land them ready and interested to buy. In this world of automation and AI lets not forget that our customers are human too.
Story Telling and the Art of Web Design
Most people think of their website like a house with the front door being the main (home) page and then the other pages being rooms in the house. Here at Forte web design we believe this is a restrictive thought. Instead think of website as a house with many doors from which you can enter.
Each page should be, in its own right, a landing page that specifically informs your audience about a single product, feature or service that you are trying to sell. Each page should be singular in its focus to ensure the right density of keywords ranks it highly in the search engine increasing the chances of attracting new customers.
The home page should describe your business overall and provide links to key pages. Google will be default direct people to your home page. But depending on the search results it can also take them to a particular page bypassing your home page completely. For this reason its important to consider that each page needs to stand alone from the other. It should contain your contact information, always at hand. It should feature interesting images that compell the customer to investigate further. It should offer several different ways of attracting the customer to pass on personal information so you can contact them back and it should avoid as much as possible from talking about other products so as not to confuse the customer or the search engine ranking.